Operate from a winning blueprint where your career benefits instantly and success is attainable at any level!
The Canadian Home Products Trade Association (CHPTA) skills training ensures learning by providing the newest and most effective sales and marketing theories, strategies, and tactics with the focus on practical application within the home products industry.
CHPTA encourages participants to continue their learning journey through peer mentoring and coaching sessions, helping them overcome challenges, identify opportunities, and find creative solutions to achieve personal and organizational goals.
The organization’s professional instructors bring industry expertise and insight, emphasizing a structured, business-oriented approach that incorporates proven methods and best practices. The CHPTA serves manufacturers, brand owners, sales agents, retailers, dealers, distributors, builders, suppliers, tradespeople, and end-consumers, and has been serving the Canadian home products industry for over 50 years.
Check out our list of upcoming online and in-person courses.
CHPTA Member Benefits
CHPTA members receive discount offers for sales and marketing training for the home products industry, focusing on practical application and career advancement through peer mentoring and coaching.
Check out April’s course schedule below.

June 9 – Branding and Commoditization (Virtual)
Fully maximize the power of your brand through value proposition and differentiation and learn how to to avoid or recover from commoditization. Register Now >>

June 16 – Conduct an E-Commerce Line Review (Virtual)
This course is designed to help Product Development Managers working in e-commerce go through the line review process from start to finish. Register Now >>

June 23-24 – How to Conduct a Line Review (In-Person Toronto)
This course is designed to take attendees through the line review process from start to finish, with attention paid on Presentation, Negotiation, Data Analytics, and Strategy. Register Now >>