The lasting effects of COIVD-19 has forced us to think differently about our people and our customers. What they deem important is very different today than it was at the beginning of 2020. Creating new ways to engage these groups has never been more critical to driving business success.
The CHPTA is pleased to bring members a webinar on October 12th from 11:00 a.m. to 12:00 p.m. ET via Zoom that will be covering the topic of “Creating Financially Balanced Engagement”. This online event will actually encompass three presentations that will discuss:
- How investing in the wellness of your staff benefits them while providing long term value to your organization;
- How you can embrace an omni-channel approach to serving your customers and;
- How to manage and reduce overall expenses by increasing focus on areas that don’t help you to differentiate your business and then employing retail style category management principles to reduce their volume
What is the cost to your company of not having an employee wellness program?
Focusing on employee wellness drives engagement, reduces costs and provides many other benefits. Leah Epstein Armstrong of eLifestyle will demonstrate how investing in the wellness of your staff benefits them while providing long term value to your organization.
In the last five years, client engagement has evolved dramatically. Customers are more in the driver’s seat and desire a cohesive omni-channel communication experience, while at the same time sales and marketing teams have been struggling to adapt. Ian Cantle of Outsourced Marketing will explore the reasons and data behind this trend, the challenges companies like yours face and how you can embrace an omni-channel approach to serving your customers.
“Investing” in engagement, by definition, means spending now for a future anticipated return on that investment. The business climate being what it is, incremental investments can be difficult to fund, even ones that may help drive differentiation for your company in the minds of your clients or employees. Our last speaker, Stephan Lafreniere of Schooley Mitchell, will share some thoughts on how to manage and reduce overall expenses by increasing focus on areas that don’t help you to differentiate your business and then employing retail style category management principles to reduce their volume.
About the Speakers:
About Ian Cantle – https://www.outsourcedmarketing.ca
Ian Cantle brings 20 years of marketing experience in Fortune 500, manufacturing, healthcare, and loyalty companies. He now brings his passion for marketing systems, strategies, and producing powerful results to his clients through his award-winning marketing agency, Outsourced Marketing Inc. Most recently they were named a Canadian National Excellence Award Winner for service delivery.
About Leah Epstein Armstrong – www.elifestyle.ca
Leah is a dynamic Wellness Culture Catalysts and Executive Wellness Expert who provides leading organizations with on-demand preventative eWellness solutions for a thriving work culture. Having over 25 years of experience in the health and wellness industry, in 2004 Leah Epstein Armstrong founded eLifestyle with a passion and commitment to move a seemingly one-size-fits-all fitness industry forward. She also co-founded eLifestyle Health Advocates in 2016 – a not-for-profit organization aimed at obesity prevention among demographics who experience higher rates of food and health insecurity.
Through canfitpro, Leah is certified a Personal Trainer Specialist, Tai Chi Instructor, a Nutrition and Wellness Specialist, Yoga Exercise Specialist and holds a variety of other certifications. Leah’s latest fitness-related achievement was winning top-3 Finalist for the canfitpro Fitness Professional of The Year 2022.
About Stephan Lafreniere – www.schooleymitchell.com/slafreniere
Stephan Lafreniere is an insight driven senior executive with a track record of success in developing and implementing strategies and tactics to drive profits within the retail industry. Stephan has held progressively senior roles within the planning, merchandising, and branding disciplines at iconic Canadian retailers including Canadian Tire Corporation, Hudson’s Bay Company, Loblaw Companies Ltd., and Sears Canada Inc.
In 2021 Stephan joined Schooley Mitchell which is the largest independent cost reduction consulting firm in North America, with offices from coast-to-coast in the United States and Canada. On average, we reduce essential business service expenses by 28% and have delivered over $540 million in documented savings to our clients to date. Stephan is passionate about saving money for his clients and helping them grow their business. Schooley Mitchell delivers expertise to companies of all sizes from all industries, offering a broad range of services.
This event is being brought to you by CHPTA Member Program Partner Schooley Mitchell.