RONA Inc. is set to convert 15 Big Box stores to the RONA+ banner in May 2025. The move is part of the company’s repositioning of the RONA brand, which is now its sole retail brand in Canada.
The company’s President and CEO, J.P. Towner, praised the positive results for RONA+ locations in Québec, stating that the brand resonates with the local community. RONA+ offers a top-tier home improvement experience for both PROs and DIYers, offering fair prices, well-designed product lines, and flexible payment options.
The “+” features dedicated areas for popular brands like DeWalt, improvements in kitchen and seasonal departments, and a complete overhaul of the PROs department. Sylvain Proulx, Regional Vice-President, Stores – Quebec, said the successful conversions were largely due to the significant contributions of the store teams.
The 15 stores that will soon be converted are:
- RONA L’Entrepôt Laval – 3065 Boul. Le Carrefour, Laval, QC
- RONA L’Entrepôt Saint-Laurent – 3600 Boul. Côte Vertu, Saint-Laurent, QC
- RONA L’Entrepôt Saint-Bruno-de-Montarville – 1221 Boul. des Promenades, Saint-Bruno, QC
- RONA L’Entrepôt Trois-Rivières – 4025 Boul. des Récollets, Trois-Rivières, QC
- RONA L’Entrepôt Chicoutimi – 465 Boul. du Royaume Ouest, Chicoutimi, QC
- RONA L’Entrepôt Gatineau – 777 Boul. de la Cité, Gatineau, QC
- RONA L’Entrepôt Mascouche – 175 Montée Masson, Mascouche, QC
- RONA L’Entrepôt Anjou – 7273 Boul. des Galeries d’Anjou, Anjou, QC
- RONA L’Entrepôt Gatineau (Le Plateau) – 165 Boul. du Plateau, Gatineau, QC
- RONA L’Entrepôt Joliette – 2000 Boul. Firestone Est, Notre-Dame-des-Prairies, QC
- RONA L’Entrepôt Saint-Eustache – 440 Rue Dubois, Saint-Eustache, QC
- RONA L’Entrepôt Saint-Jean-sur-Richelieu – 170 Rue Moreau, Saint-Jean-sur-Richelieu, QC
- RONA L’Entrepôt Granby – 200 Rue Saint-Jude Nord, Granby, QC
- RONA Rimouski – 385 Boul. Arthur-Buies Est, Rimouski, QC
- RONA L’Entrepôt Brossard (dix30) – 9800 Boul. Leduc, Brossard, QC
RONA Inc, in conjunction with Sycamore Partners. have also acquired All-Fab Group, a leading building solutions provider in Western Canada, for $1.5B. The acquisition will allow AFG to accelerate growth and invest in new products and capabilities to better serve developers, builders, and families in the region. AFG has been serving the needs of building contractors, owners, and dealers for over 50 years, delivering high-performing products and exceptional customer service.
