The CHPTA has been conducting online information sessions with our valuable member program partners over recent weeks to highlight key issues impacting companies in the industry and offer insights and solutions to help members better understand and deal with these every day business factors.   

The latest session took place on September 24th with presentations from PriceBeam and Volterra, which was sponsored by member service partner VI Communications.

 

PriceBeam logo

 

Chris Clement, VP Sales & Marketing, for PriceBeam started off the session with some background on the company which started up in 2018 and is headquartered in the UK while operating with teams in Europe, North America, Latin America and Asia Pacific and conducting research in 109 countries.

The firm uses science-based market research to provide companies with insights into their customers’ willingness-to-pay as well as other pricing insights to help them take the guesswork out of pricing and optimize their sales or margin potential.  A need that many of their clients have been undertaking of late as major input and supply chain costs have been on the rise and price increases have had to be implemented.  Having this valuable consumer data can be very helpful during negotiations.

PriceBeam’s fully automated, cloud-based, easy to use platform eliminates many of the manual steps that other market research consultants undertake and therefore speeds up the time it takes to complete research projects (2 to 3 days versus 3 to 4 weeks) while also reducing costs.  

Chris reviewed the different types of studies that the company offers as well as their combined methods the platform uses to ensure the highest accuracy.

If you would like further information on PriceBeam’s services, please reach out to Chris Clement at chris.clement@pricebeam.com, 647-673-3536.  A 10% discount is available for CHPTA members.


The second presentation of the session was conducted by Andrew Jenkins who discussed how social media can help drive engagement and impact.   Andrew has a firm called Volterra which provides social media management and strategy to other companies.  He was the former head of social media for RBC and currently teaches digital strategy at the University of Toronto’s School of Continuing Studies.

Andrew’s presentation first provided some stats on the use of social media in Canada highlighting the increasing challenge of getting content in front of people.  More and more companies are having to turn to paid campaigns to achieve their required visibility.  He reviewed the different features, advantages and nuances of various social media platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok and Podcasts.  What was stressed by Andrew during his presentation was for the need to incorporate video content into social media plans.  According to a recent study from Cisco, by 2022, 82% of all online content will be video content.

Andrew also pointed out some best practices when developing and providing video content and finished with a discussion on how to measure the effectiveness (ROI) of your social media usage.  

If you would like to talk further with Andrew on how he may be of benefit to your company, please contact him at ajenkins@volterradigital.com.  

Again, we would like to thank both Chris and Andrew for their excellent presentations and insights and for taking the time to talk to our members.


We will be conducting more member program information sessions later in October and November so keep an eye out for communication notices on those.