Hudson’s Bay Co. says it is separating its department stores from its online marketplace, creating two separate businesses and distinct leadership structures.

The company says its e-commerce business will operate as The Bay, while its group of 86 brick-and-mortar stores will operate as Hudson’s Bay.

HBC says the change will help accelerate the iconic retailer’s digital-first technology transformation and elevate the overall shopping experience for customers both online and in store.

Iain Nairn, president and CEO of The Bay, says the e-commerce business will focus on technology investment and innovation, with plans to launch technology hubs in Toronto and Seattle to improve fulfilment capabilities, expand marketing and extend vendor partnerships.

The retailer says its department stores will continue to play a critical role in the overall shopping experience. Returns, exchanges, rewards points and credit cards will continue to be accepted both online and in stores.

Source: Globe and Mail