Over the next few weeks, a whole host of Zellers pop-ups are expected to appear inside Hudson’s Bay stores in five provinces by Aug. 11. HBC says the 21 new pop-ups will be much smaller than the last batch of retail locations and will serve as test spots for potential permanent Zellers locations.

“Pop-ups are a key ingredient in our expansion strategy, allowing us to explore and test in new markets, gather valuable customer insights, and fine-tune our offering before establishing larger format store locations,” said HBC president Sophia Hwang-Judiesch.

The pop-ups will appear at malls in B.C., Alberta, Ontario and Quebec with one also being added in Saskatchewan. A spokesperson for the company did not say whether there were any plans to open any standalone Zellers stores.

HBC also announced that there will be a permanent, full-sized location opening inside the Hudson’s Bay in Bramalea City Centre in September. That move was previously reported when HBC announced last week that it would be closing its store inside the Burlington City Centre in Burlington, Ont.

The Zellers pops up are scheduled to be open by Aug. 11 in the following locations:

British Columbia

  • Langley Willowbrook Mall
  • Nanaimo Woodgrove Centre
  • Penticton Cherry Lane Shopping Centre
  • Prince George Parkwood Place
  • Victoria Bay Centre

Alberta

  • Lethbridge Centre Mall
  • Red Deer Bower Place
  • St. Albert Centre

Saskatchewan

  • Regina Cornwall Centre

Ontario

  • Windsor Devonshire Mall
  • Kitchener Fairview Park
  • Barrie Georgian Mall
  • Burlington Mapleview Centre
  • Oshawa Centre
  • Pickering Town Centre
  • Place D’Orléans
  • Newmarket Upper Canada Mall

Quebec

  • Brossard Champlain Mall
  • La Salle Carrefour Angrignon
  • Rockland Centre
  • St-Bruno Les Promenades

Source: Globe and Mail
Source: CTV News