Gap will begin selling a new home goods line exclusively through Walmart’s website next month under a multiyear partnership. The collection of more than 400 items is Gap’s first venture into the home category and it’s selling everything from bedding and bath goods to home decor. The collection will appear on Walmart’s site on June 24 and they will eventually make it into Walmart stores.
Financial terms and the duration of the deal were not disclosed. Yet both companies said the brand is the start of a long-term partnership. Anthony Soohoo, Walmart’s executive vice president for home, said customers should expect to see many denim- and chambray-inspired collections over the years. “It’s not a capsule collection,” he said. “It is a relationship that we believe we want to build, that is enduring for us.”
Walmart has aggressively expanded home goods sales, a category that grew even hotter during the pandemic as spending shifted from dining out and travel, to the place where families spent most of the last year. Soohoo told The Associated Press that adding a brand like Gap will attract new customers.
Mark Breitbard, CEO of the Gap brand, said the home is a natural extension of the Gap brand. The deal is also part of Gap’s overall strategy of expanding licensing deals to broaden its distribution while the company focuses on its core business. “It felt like a natural partnership for us to leverage their expertise and their reach and their incredible digital reach as a way to bring new customers into the Gap brand and expand the Gap brand into this new category,” Breitbard told The Associated Press.