On April 22nd, members of CHHMA and the Canadian Office Products Association (COPA) had the opportunity to hear from Canadian Speaking Hall of Fame member Donald Cooper during the Associations’ latest speaker event via Zoom.

Donald Cooper, MBA, CSP, HoF, has been both a world-class manufacturer and an award-winning retailer.  Donald earned an MBA from the University of Western Ontario, followed by 18 years at Cooper Canada, the family business, which became the world’s leading maker of hockey equipment and a Canadian brand icon.  Donald later reinvented himself as a visionary fashion retailer. He fundamentally redefined the customer experience, achieved sales three times the national average and attracted customers from up to three hours away. For this achievement, Donald received seven Awards of Excellence for service, marketing and business innovation, including being voted Canada’s Outstanding Innovative Retailer.

Donald now works with businesses in over 40 industries around the world to create clarity of purpose, compelling customer value and experiences, management effectiveness and long-term profitability. He knows exactly what it is to be “in the trenches” and is respected by clients as a thought-leader and passionate visionary who clarifies complex challenges.

Mr. Cooper’s presentation focused on the need for businesses to establish an ‘Operational Vision’. A clear, specific and measurable statement of what the business will commit to become to be a more profitable and responsible market leader in 3 to 5 years.  Six specific things to this vision are to be developed on one piece of paper.  

To help you with this process, Donald has developed, over his many years of experience, a ‘Vision Critical Guide’ that provides insights, tools and templates that you can use.  This can be purchased for $24 from Donald’s website at www.donaldcooper.com.   You can also find other free business tools and information on the site and feel free to send any questions to his email at donald@donaldcooper.com.

Donald has spoken twice before to CHHMA members in-person during past Spring Conferences and we thank him once again for taking the time to pass on his unique and valuable insights to our members this time virtually.