Loblaw is expanding its online shopping experience, Loblaw’s Marketplace, and is looking to add hundreds of new sellers before the end of the year. Since launching the assortment from trusted third-party sellers in November 2019, the online shopping platform has seen significant growth, welcoming 150 reputable lifestyle brands.

In response to customer demographics and demand, Loblaw is aiming to expand its offering of items in the following categories: home & living, baby, pet, toys, sporting goods and consumer electronics, and is encouraging vendors selling these products to apply.

With 10 million+ digital users and 18 million+ PC Optimum members, Marketplace vendors have access to one of the largest networks of brand-loyal decision makers across Canadian households. Not to mention the opportunity to be introduced to Canada’s largest and most engaging customer loyalty programs. Products are also listed online under all Loblaw grocery banners: Real Canadian Superstore, Real Atlantic Superstore, Loblaw, Zehrs, Maxi, Provigo, Fortinos, Your Independent Grocer and Independent City Market.

To allow our members to take advantage of this opportunity to expand into Loblaw’s Marketplace, CHPTA & COPA are hosting an online information session with Loblaw’s Merchandising team on September 14 from 2:00 – 3:00 p.m. This session is absolutely free to our vendor members.

Takeaways from this information session:

  • Get a clear understanding of the Loblaw’s Marketplace digital platform and how it works
  • Find out what’s in it for you when you sell with Loblaws
  • Learn more about fulfillment options that work for you
  • More opportunities to increase your brand awareness
  • Got questions? Loblaw’s team will be available to answer to them

To register for this event click here or contact Pam Winter at pwinter@chpta.ca, (416) 282-0022 ext. 121