Canadian Tire Corp. is rolling out a new fee-based subscription program as part of its Triangle Rewards loyalty program. The retailer says the subscription, which will cost $89 a year plus taxes, is an upgrade to its existing rewards program that will deliver “even more value to customers.”

The company says members who pay for so-called Triangle Select status will be able to earn CT Money faster through “stackable, bonus rewards” on eligible purchases at it stores, including Canadian Tire, Mark’s, Sport Chek, Sport Experts and Party City.  Benefits of the Triangle Select program include:

  • 10x Everyday in-store bonus on most in-store purchases at CTC’s group of companies
  • 20x CT Money on in-store purchases of select brands such as Helly Hansen, FWD, Denver Hayes, Mastercraft, CANVAS and more
  • 20x Bonus CT Money at the end of subscription year on largest eligible in-store purchase
  • Welcome gift valued at $50
  • Online shopping perks
    • Shipping fees reimbursed in CT Money (before taxes) on the first five Canadian Tire ship-to-home purchases (up to $12 in shipping fees per order)
    • Shipping fee waived on all online purchases over $50 (before taxes) from Sport Chek, Mark’s and L’Équipeur (up to $20 in shipping fees per order)
  • Plus, for a limited time, members will receive a special offer from Crave for a six-month Crave subscription upon sign-up. Conditions apply.

Jason Blanchette, senior vice-president of loyalty and customer insights at Canadian Tire Corp., says the Triangle Select program offers Canadians a new way to stretch their dollars and “earn even more rewards on their everyday purchases.” He says the company’s beta testing of Triangle Select showed the average member’s annual incremental earnings through “select-specific bonuses” were more than three times the subscription fee.

Source: Globe and Mail
Source: The Star
Source: Canadian Tire