Leveraging AI for Business

On November 2nd, CHPTA members had an opportunity to hear from AI expert Mishkin Berteig, the founder & CEO of the company Max Good, AI Coach, as he discussed how Artificial Intelligence is not something that should be feared but has real practical uses for businesses to improve productivity at a CHPTA speaker event held at the Clubhouse Event Space within the Royal Woodbine Golf Club in Etobicoke.

During Mishkin’s presentation, he showed how Generative AI tools such as ChatGPT, Claude and Midjourney can be used to help employees be more efficient by saving them significant hours of work.  He demonstrated how ChatGPT can be used in the hiring process for example by effectively creating a job post, how it can be used to screen candidates, and then create interview questions.  Mishken then showed how Claude can be used to develop a business strategy for a typical office products company.  Finally, Mishkin demonstrated the use of Midjourney in creating high resolution images that have lots of uses for businesses that are more unique and developed much quicker than trying to browse through hundreds or more of stock images for the right one.  

Mishkin ended the presentation with a discussion over AI implications for society and that although there are certain risks and issues (more human than technological) that people need to be aware of with the use of AI, such as the validity of content, that there are real positive benefits of AI tools towards advancing education and productivity. 

We would like to thank Mr. Berteig for his insightful and practical demonstrations of AI use and how it can be of big benefit to our member companies.  

About the Speaker

Mishkin Berteig‘s lifelong fascination with learning, intelligence, and education started in 1979. His passion for artificial intelligence was ignited by reading books like “The Emperor’s New Mind” and “Gödel, Escher, and Bach”. He experimented with early AI concepts by creating simple software simulations of artificial life and implementations of the back-propagation algorithm for neural networks in the late 80’s.

In the late ’90s, Mishkin worked on NLP tools for website analysis and later developed two industry-specific expert systems: “Scrum Insight” and the “Real Agility Culture Assessment”. Throughout his professional life, he has been involved in various AI/ML projects.

For most of the past two decades, Mishkin has been dedicated to helping managers and their teams improve through the use of Agile methods such as Scrum and Kanban. He has worked closely with a multitude of global organizations to help them improve their way of working.

Inspired by prompt design experiments with OpenAI in mid-2022, Mishkin founded Max Good, AI Coach on August 31st, 2022. He is dedicated to advancing humanity by combining spiritual principles with technology in work environments.