Tel Aviv-based Fox Group is bringing its home furnishings concept Fox Home stores to the Canadian market in 2023 with an initial eight locations. It’s part of a Canadian expansion for the Fox Group that also includes new stores for licensed brands Nike, Mango and Laline.
Fox Home was founded in Israel in 2010 and the retailer says that it offers “a new and fresh concept for the home products market.” Its products are of a “high quality” while offering “value for money,” according to its website in Israel.
The Fox Home stores carry a wide range of smaller home goods that can fit in a footprint of about 4,000 square feet. That includes cookware, kitchen items and tableware such as plates, cups and cutlery, small kitchen appliances, bedding and pillows, rugs, items for the bathroom, decorative accessories, candles and home fragrances, mirrors, and items for home offices.
Currently Israel is the only market where Fox Home has a presence, with 90 stores in the country and over 750 employees. Canada appears to be the first international market that Fox Home is expanding into. The entry of Fox Home into the Canadian market signals confidence in physical retail, as international brands look to Canada to open stores.
As part of the Canadian store expansion, Fox Group will be opening an initial eight Canadian locations for Fox Home this year. All of these stores will be located in the Greater Toronto Area prior to expanding into new markets. It appears that Fox Home’s strategy is to operate stores in leading enclosed regional shopping centres, having already chosen some of the top locations in the Greater Toronto Area. That means we may expect Fox Home to open in some of Canada’s leading malls in other regions if the initial launch is successful.
Fox Home will compete with a wide range of home furnishings retailers in Canada. For example, companies such as Ikea are looking to gain market share by opening different sized stores.
Source: Retail Insider
